Managing a page's description makes it possible to improve the portal's SEO. Changing the page's description controls the snippet shown below the portal's name in search engine results and social media posts.
For example:
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In Google search results:
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In Slack:
A custom page description can result in more clicks in search results and social media posts.
To manage a page's description:
- Select the Home or Custom tab in the Design section of the Administration menu.
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Do one of the following:
- To set the description of a new page: select the New page or New homepage button.
- To change the description of an existing page: open the page's shortcut menu, and select Edit settings.
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Enter a description.
- Select Confirm.
This description appears as the value of the content attribute of the <meta name="description"> HTML element of the page.
See Google's Control your snippets in search results for best practices on writing a page's description.