Fluid Topics analytics are specifically tailored for Fluid Topics and provide added benefits compared to external analytics tools.
However, it is important to note that two analytics tools may show some data discrepancies. This difference in metrics can be explained by the following factors:
- Cookie consent and privacy settings: Many tools rely on cookies or identifiers that require visitor consent. Fluid Topics analytics do not depend on cookie approval.
- Browsers and extensions blocking scripts: Ad-blockers, privacy browsers, and other browser privacy settings often block popular analytics scripts. Fluid Topics analytics are not subjects to such blockages.
- Tracking methodology and definitions: Different tools measure different metrics, and may define "users", "sessions", "visits", "clicks" differently.
- Bots, crawlers and non-human traffic: Analytics tools filter out known bots and crawlers more or less aggressively.
- Data sampling, modeling or estimated data: Some analytics platforms apply data modeling or extrapolation when full data is not available. Fluid Topics analytics only show what is actually measured.
- Integration specificities: Custom components and JavaScript can affect tracking.